Peter’s Maxibon


Creative Direction, Design, Finished Art, Production Oversight, Hand Modelling


The first campaign for Maxibon for Never Smash Alone was based around the creation of Snackr, a tinder-style app for Maxibon lovers so that they never have to eat a Bon alone again. The concept came from insights gleaned from The Maxibon Facebook group, which helped to inspire the irreverent humour used in the campaign.
The second campaign, The Bonforce, we created a Maxibon Police force charged with the duty of enforcing the rules of the Maxibon Facebook Community.