CLIENT
Hardie Grant Publishing
ROLE
Lead Designer
ABOUT
An interesting challenge to bring over 33,000 recipes from thousands of cookbooks into one online platform lead us to create a digital cookbook that owes more to Spotify than your tattered cookbook at home. The trick was to create a standardised experience that would work well for all recipes, despite the difference in writing styles, that would not leave the user confused. To do this we used a layout that drew on cookbook layouts to create a unique but highly familiar recipe experience.
